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	<title>The Marketing Helpdesk News</title>
	<link>http://themarketinghelpdesk.co.uk/news</link>
	<description>Small business marketing news, views and offers</description>
	<pubDate>Mon, 16 Jun 2008 09:09:37 +0000</pubDate>
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		<title>Two customers you should avoid</title>
		<link>http://themarketinghelpdesk.co.uk/news/2008/03/21/two-customers-you-should-avoid/</link>
		<comments>http://themarketinghelpdesk.co.uk/news/2008/03/21/two-customers-you-should-avoid/#comments</comments>
		<pubDate>Fri, 21 Mar 2008 11:29:53 +0000</pubDate>
		<dc:creator>Leon Edwards</dc:creator>
		
		<category><![CDATA[Articles]]></category>

		<category><![CDATA[Blog]]></category>

		<guid isPermaLink="false">http://themarketinghelpdesk.co.uk/news/?p=81</guid>
		<description><![CDATA[Has there beenÂ a time that you&#8217;ve lived to regret doing business with someone? It seems a common occurrence forÂ many people I have spoken to over the last few months. There are two really bad customers that you need to learn to spot. And if you see them, run like crazy in the other direction. If [...]]]></description>
			<content:encoded><![CDATA[<p>Has there beenÂ a time that you&#8217;ve lived to regret doing business with someone? It seems a common occurrence forÂ many people I have spoken to over the last few months. There are two really bad customers that you need to learn to spot. And if you see them, run like crazy in the other direction. If you don&#8217;t they&#8217;ll drag you down.</p>
<p> <a href="http://themarketinghelpdesk.co.uk/news/2008/03/21/two-customers-you-should-avoid/#more-81" class="more-link">(more&#8230;)</a></p>
]]></content:encoded>
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		<title>Pay per click marketing success</title>
		<link>http://themarketinghelpdesk.co.uk/news/2008/02/29/a-small-business-marketing-success/</link>
		<comments>http://themarketinghelpdesk.co.uk/news/2008/02/29/a-small-business-marketing-success/#comments</comments>
		<pubDate>Fri, 29 Feb 2008 10:20:41 +0000</pubDate>
		<dc:creator>Adam Vittozzi</dc:creator>
		
		<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://themarketinghelpdesk.co.uk/news/?p=72</guid>
		<description><![CDATA[Hertfordshire based accountancy firm QF Solutions selected The Marketing Helpdesk to run their recently announced PPC campaign.Â  The results? Within 24 hours of the campaign going live they received their first qualified lead.Â  How much did this cost them? Less than 40 pence.Â  That is the power of online advertising - it is not just [...]]]></description>
			<content:encoded><![CDATA[<p>Hertfordshire based accountancy firm <a href="http://www.qfsolutions.co.uk">QF Solutions </a>selected The Marketing Helpdesk to run their recently announced PPC campaign.Â  The results? Within 24 hours of the campaign going live they received their first qualified lead.Â  How much did this cost them? Less than 40 pence.Â  That is the power of online advertising - it is not just for the big players with deep pockets - if done correctly there is plenty of scope for small businesses as well.Â </p>
]]></content:encoded>
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		<title>A Brite Fox steals a march on the competition</title>
		<link>http://themarketinghelpdesk.co.uk/news/2008/02/23/a-brite-fox-steals-a-march-on-the-competition/</link>
		<comments>http://themarketinghelpdesk.co.uk/news/2008/02/23/a-brite-fox-steals-a-march-on-the-competition/#comments</comments>
		<pubDate>Sat, 23 Feb 2008 16:30:49 +0000</pubDate>
		<dc:creator>Adam Vittozzi</dc:creator>
		
		<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://themarketinghelpdesk.co.uk/news/?p=78</guid>
		<description><![CDATA[Refurbishment specialists BriteFox have chosen The Marketing Helpdesk to design a new website.Â  It will showcase Britefox&#8217;s innovative interior design solutions and feature an interactive online cost calculator.Â  This will allow the sales team to automate an outline quotation - givingÂ potential customers an immediate response to their enquiry.Â  Based just moments from the TMH headquarters [...]]]></description>
			<content:encoded><![CDATA[<p>Refurbishment specialists BriteFox have chosen The Marketing Helpdesk to design a new <a href="http://themarketinghelpdesk.co.uk/small_business_marketing/services/website_design_packages.html" title="Web Design">website</a>.Â  It will showcase Britefox&#8217;s innovative interior design solutions and feature an interactive online cost calculator.Â  This will allow the sales team to automate an outline quotation - givingÂ potential customers an immediate response to their enquiry.Â  Based just moments from the TMH headquarters we are looking forward to doing a great job for this established local business.</p>
]]></content:encoded>
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		<title>Brochure Design for Project Support Services</title>
		<link>http://themarketinghelpdesk.co.uk/news/2008/02/20/brochure-design-for-project-support-services/</link>
		<comments>http://themarketinghelpdesk.co.uk/news/2008/02/20/brochure-design-for-project-support-services/#comments</comments>
		<pubDate>Wed, 20 Feb 2008 16:49:22 +0000</pubDate>
		<dc:creator>Adam Vittozzi</dc:creator>
		
		<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://themarketinghelpdesk.co.uk/news/?p=79</guid>
		<description><![CDATA[Maidenhead&#8217;s Project Support Services have retained The Marketing Helpdesk to produce a new company brochure.Â  Having worked with some on the UK&#8217;s biggest High Street retailers PSS required marketing collateral that reflected the previous work they had undertaken.Â  The creative team at The Marketing Helpdesk have got underway on this exciting project.Â  A new corporate [...]]]></description>
			<content:encoded><![CDATA[<p>Maidenhead&#8217;s Project Support Services have retained The Marketing Helpdesk to produce a new company <a target="_blank" href="http://themarketinghelpdesk.co.uk/small_business_marketing/services/brochure_design.html" title="Brochure Design">brochure</a>.Â  Having worked with some on the UK&#8217;s biggest High Street retailers PSS required marketing collateral that reflected the previous work they had undertaken.Â  The creative team at The Marketing Helpdesk have got underway on this exciting project.Â  A new corporate <a target="_blank" href="http://themarketinghelpdesk.co.uk/small_business_marketing/services/website_design_packages.html" title="Website Design">website</a> is also in the pipeline - so watch this space.Â </p>
]]></content:encoded>
			<wfw:commentRss>http://themarketinghelpdesk.co.uk/news/2008/02/20/brochure-design-for-project-support-services/feed/</wfw:commentRss>
		</item>
		<item>
		<title>TMH, AC and PPC&#8230;</title>
		<link>http://themarketinghelpdesk.co.uk/news/2008/02/19/tmh-ac-and-ppc/</link>
		<comments>http://themarketinghelpdesk.co.uk/news/2008/02/19/tmh-ac-and-ppc/#comments</comments>
		<pubDate>Tue, 19 Feb 2008 16:08:12 +0000</pubDate>
		<dc:creator>Adam Vittozzi</dc:creator>
		
		<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://themarketinghelpdesk.co.uk/news/?p=80</guid>
		<description><![CDATA[One of the worlds largest market researchÂ companies AC Nielsen selected The Marketing Helpdesk to run a series of training sessions for the Vietnam based marketing team.Â  The training covered various elements of campaign design, advert formatting and keyword selection.Â  Pay per click advertising is a relatively new technique in Vietnam and the series of sessions [...]]]></description>
			<content:encoded><![CDATA[<p>One of the worlds largest market researchÂ companies <a href="http://www.acnielsen.com.vn/" title="AC Nielsen Vietnam">AC Nielsen </a>selected The Marketing Helpdesk to run a series of training sessions for the Vietnam based marketing team.Â  The training covered various elements of campaign design, advert formatting and keyword selection.Â  Pay per click advertising is a relatively new technique in Vietnam and the series of sessions really got the team off to a flying start.Â The initial campaign focused on specific areas of consumer decision making and will be run alongside a number of events being held in Asia throughout February and March.</p>
]]></content:encoded>
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		</item>
		<item>
		<title>Leading wholesaler chooses TMH web design</title>
		<link>http://themarketinghelpdesk.co.uk/news/2008/02/17/leading-wholesaler-chooses-tmh-web-design/</link>
		<comments>http://themarketinghelpdesk.co.uk/news/2008/02/17/leading-wholesaler-chooses-tmh-web-design/#comments</comments>
		<pubDate>Sun, 17 Feb 2008 14:58:47 +0000</pubDate>
		<dc:creator>Adam Vittozzi</dc:creator>
		
		<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://themarketinghelpdesk.co.uk/news/?p=75</guid>
		<description><![CDATA[Leading UK hair extension supplier Tasha Jacks has selected The Marketing Helpdesk to redevelop their corporate website.Â  Selling to some of the UK&#8217;s top hair stylists it is critical that the site projectsÂ a contemporaryÂ look and feel.Â  In an industry where image is everything the creative team at The Marketing Helpdesk will relish the opportunity of [...]]]></description>
			<content:encoded><![CDATA[<p>Leading UK hair extension supplier Tasha Jacks has selected The Marketing Helpdesk to redevelop their corporate <a href="http://www.themarketinghelpdesk.co.uk/small_business_marketing/services/website_design_packages.html" title="Website Design">website</a>.Â  Selling to some of the UK&#8217;s top hair stylists it is critical that the site projectsÂ a contemporaryÂ look and feel.Â  In an industry where image is everything the creative team at The Marketing Helpdesk will relish the opportunity of working with one of the industry leaders.</p>
]]></content:encoded>
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		</item>
		<item>
		<title>A sparkling new client for The Marketing Helpdesk</title>
		<link>http://themarketinghelpdesk.co.uk/news/2008/02/16/a-spakling-new-client-for-the-marketing-helpdesk/</link>
		<comments>http://themarketinghelpdesk.co.uk/news/2008/02/16/a-spakling-new-client-for-the-marketing-helpdesk/#comments</comments>
		<pubDate>Sat, 16 Feb 2008 14:01:03 +0000</pubDate>
		<dc:creator>Adam Vittozzi</dc:creator>
		
		<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://themarketinghelpdesk.co.uk/news/?p=74</guid>
		<description><![CDATA[Infinity Jewellery has appointed TMH to take responsibility for ongoing marketingÂ development.Â  As a subscriber to our marketing director service,Â Infinity are able to benefit from our marketing expertise at the fraction of the cost of employing a member of staff in-house.
]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.infinity-jewellery.co.uk/" title="Infinity Jewellery">Infinity Jewellery </a>has appointed TMH to take responsibility for ongoing marketingÂ development.Â  As a subscriber to our <a href="http://themarketinghelpdesk.co.uk/small_business_marketing/services/Outsourced_Marketing_Director_Service.html" title="Marketing Director Service">marketing director service</a>,Â Infinity are able to benefit from our marketing expertise at the fraction of the cost of employing a member of staff in-house.<br />
 <a href="http://themarketinghelpdesk.co.uk/news/2008/02/16/a-spakling-new-client-for-the-marketing-helpdesk/#more-74" class="more-link">(more&#8230;)</a></p>
]]></content:encoded>
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		<item>
		<title>No time to spare for RIB!</title>
		<link>http://themarketinghelpdesk.co.uk/news/2008/02/14/no-time-to-spare-for-rib/</link>
		<comments>http://themarketinghelpdesk.co.uk/news/2008/02/14/no-time-to-spare-for-rib/#comments</comments>
		<pubDate>Thu, 14 Feb 2008 13:49:20 +0000</pubDate>
		<dc:creator>Adam Vittozzi</dc:creator>
		
		<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://themarketinghelpdesk.co.uk/news/?p=73</guid>
		<description><![CDATA[Benchmarking specialist RIB IndexÂ recently added itself to the ever-growing list of businesses that is taking advantage of the expert marketing advice of The Marketing Helpdesk.Â  As a leader in recruitment industry benchmarking, a new company logo, website and selection of marketing collateral was required to maintain and strengthen their market position.Â  RIB Index is a [...]]]></description>
			<content:encoded><![CDATA[<p>Benchmarking specialist <a target="_blank" href="http://www.ribindex.com" title="RIB Index">RIB Index</a>Â recently added itself to the ever-growing list of businesses that is taking advantage of the expert marketing advice of The Marketing Helpdesk.Â  As a leader in recruitment industry benchmarking, a new company logo, website and selection of marketing collateral was required to maintain and strengthen their market position.Â  RIB Index is a business that is going places - and The Marketing Helpdesk is sure to help them get there.</p>
]]></content:encoded>
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		<item>
		<title>Helping Cinque to grow</title>
		<link>http://themarketinghelpdesk.co.uk/news/2008/02/12/helping-cinque-to-grow/</link>
		<comments>http://themarketinghelpdesk.co.uk/news/2008/02/12/helping-cinque-to-grow/#comments</comments>
		<pubDate>Tue, 12 Feb 2008 07:11:01 +0000</pubDate>
		<dc:creator>Leon Edwards</dc:creator>
		
		<category><![CDATA[Blog]]></category>

		<category><![CDATA[News]]></category>

		<guid isPermaLink="false">http://themarketinghelpdesk.co.uk/news/?p=71</guid>
		<description><![CDATA[The Marketing Helpdesk has won a three-way pitch to help, computer-room maintenance company, Cinque grow their business.
]]></description>
			<content:encoded><![CDATA[<p>The Marketing Helpdesk has won a three-way pitch to help, computer-room maintenance company, Cinque grow their business.</p>
<p> <a href="http://themarketinghelpdesk.co.uk/news/2008/02/12/helping-cinque-to-grow/#more-71" class="more-link">(more&#8230;)</a></p>
]]></content:encoded>
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		<item>
		<title>How PPC has helped a business grow</title>
		<link>http://themarketinghelpdesk.co.uk/news/2008/02/11/how-ppc-has-helped-a-business-grow/</link>
		<comments>http://themarketinghelpdesk.co.uk/news/2008/02/11/how-ppc-has-helped-a-business-grow/#comments</comments>
		<pubDate>Mon, 11 Feb 2008 15:05:09 +0000</pubDate>
		<dc:creator>Leon Edwards</dc:creator>
		
		<category><![CDATA[Articles]]></category>

		<category><![CDATA[Blog]]></category>

		<guid isPermaLink="false">http://themarketinghelpdesk.co.uk/news/?p=70</guid>
		<description><![CDATA[Rare Event Catering is a young company without the resource of some of its major competitors. Therefore, it was important that we provided solutions that were effective and easily measurable. When we suggested Pay Per Click (PPC), they were sceptical.

]]></description>
			<content:encoded><![CDATA[<p style="line-height: 15.6pt"><span style="font-size: 10pt; font-family: Tahoma">Rare Event Catering is a young company without the resource of some of its major competitors. Therefore, it was important that we provided solutions that were effective and easily measurable. When we suggested Pay Per Click (PPC), they were sceptical.</span></p>
<p><span style="font-size: 10pt; font-family: Tahoma"> <a href="http://themarketinghelpdesk.co.uk/news/2008/02/11/how-ppc-has-helped-a-business-grow/#more-70" class="more-link">(more&#8230;)</a></p>
]]></content:encoded>
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